Larry Arrance is a marketing professional with a background in traditional and Internet businesses. He is a published author of several books and ebooks; In Jake’s Hand, Just Say NO to Patio, The SHARK Technique for Rapid Re-Employment, and Building Bullet-Proof Self-Confidence. He has co-written Winning the Debt Game and The Einstein Athlete. He has also delivered over 200 workshops on personal development.

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Are You Absolutely Crazy? This will kill me. I’ll be out of business before I know it.
One thing most business owners never think of, the most important figure in business, the average lifetime value of a client. Here’s what I mean by this. Let’s take a mechanic as an example. A client may come in for an initial service, which was worth $100. Now that’s what most business owners see. What they don’t realise is that over the next 5 years, that clients is going to spend $1,000 a year with them, taking it from a $100 client to a $5,000 client. How would you look at your business differently if everyone who walked through the door was worth $5,000 to you?

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