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What is double opt-in?

Double opt-in is a method whereby the email recipient gives the sender permission to contact them.  The request is logged and internet service providers may call upon a double-opt-in request to ensure emails are legitimate.  Furthermore many online CRM systems like mine (Infusionsoft) use dedicated servers for double opt-in emails, thereby ensuring higher delivery rates.

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A customer survey is a very powerful marketing tool.  Often dubbed a “wolf in sheep’s clothing” as the most important aspect of a survey is getting referrals!  You heard me right… Referrals!

Yes, you want to capture feedback on your products and services.
Yes, you want to better understand your target audience.
Yes, you want to upsell.

No, you don’t want to forget about the most important part… Referrals!
(Have I stressed that part often enough?)

Here’s how you do it!

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The weekend has come and gone and you are back into your routine.   For me, Monday is one of the busiest days.  If you’re a small business owner, in all likely hood it is too.

Before you jump right into your to-do list, outstanding action items, and emails, I encourage you to take a step back and reflect on the week ahead.

Most of us are so inundated with today’s modern world and technology that we keep on feeding that reactive, gotta respond to it now, time to check email on my blackberry/iPhone again mode.

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Marketing, when done right, will make the phone ring and your profits soar.

When done poorly however, it will just make you aware that you spent alot of money on perhaps fancy fluffy ads.  Worse yet, there are many small businesses that do not realize their marketing efforts are futile, with some even in denial about the effectiveness of their marketing efforts.

Does Your Marketing Material Pass This Test?

This quick checklist will help you determine if your marketing passes my test.  I challenge you to evaluate one of your recent ads, promotions, or other marketing tactics to see how you your marketing measures up.

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