Does Your Marketing Plan Need Changing?

With all the doom and gloom in the media I’m going to keep the use of the “R” word to a minimum!  Unless you’ve been living in isolation for the last few months, you’re likely aware of the global economic condition…

There are Two Types of Businesses Today…
Those Effected By The Economy and Those About To Be!

There is an argument to say that we’ve all been effected, but lets not get philosophical. Lets stay pragmatic and focus on the most important function of your business:  Strategic Sales & Marketing!

Is Your Business Thriving?
If you are on top of the world, sales are increasing, profits are soaring, and more importantly dollars are hitting bank accounts, then chances are that you don’t need to change a thing!  And neither should you.  Keep doing what you’re doing and keep an eye on your key performance indicators to ensure you’re continuing to win the good fight.

You’ll want to revisit your marketing strategy on a regular basis, I’d say quarterly but given the economy, monthly if not more frequently, to ensure nothing has changed or will change in the near future.  Great time to look at expansion, or perhaps licensing or franchising.  Reply to this email, I can show you how!

Is Your Business Surviving?
If your sales have dropped, profits are down, or maybe you’ve hit a plateau, well then it’s time to revisit your marketing plan. All other functions in business are subservient to Marketing.  Marketing is what makes the phone ring and profits soar. End of Story.

More importantly… Ask Yourself:
Does Your Marketing Plan Need Changing?
(If you have one that is.  If you don’t… I can help!)

Change is good, right?  Not necessarily.   The old adage “If it ain’t broke, don’t fix it!” certainly applies to business and marketing.  If your strategy and tactics are making the phone ring, getting you sales, and more importantly putting dollars in bank accounts…  Then don’t change a thing!

I’ve seen too many businesses that have taken their successful marketing plans and decided to change an already been proven strategy, only to find out that sales go down.  And in many cases by the time they catch their mistake, it has cost them dearly.

On the flip side, if your efforts are not paying off.  Perhaps you’re confusing being busy with being successful and despite all your hard efforts, you are not getting the sales and profits that you deserve… I have bad news for you.   Insanity is trying the same thing over and over again, expecting a different outcome.  There is an easier and better solution. Read On…

The reality is that with today’s economic condition (I wish the media would use that word!), most small businesses need to revisit their marketing plan.

Three Signs Your Marketing Plan Needs a Make Over

1. Sales have dropped
2. Profits are down
3. You have less leads

Marketing Mistakes to Avoid…

Cut your marketing budget – Don’t bite the hand that feeds you!!  Marketing is what makes the phone ring.   You don’t stop marketing because sales go down.  Sales go down because you stop marketing!

Lower your prices – You’ll get more headaches and less qualified customers!  Unless your name is bargain bob, lowering prices is seldom the solution.

Not having a written marketing plan developed by a professional or not following it – If you fail to plan, you plan to fail.  You’re an expert at what you do.  Sales & Marketing Experts excel in the area of strategic sales and marketing.  Together you can create a winning marketing plan that will make you wish you sat down with a professional sooner.  Guess what I do?!   Attend my Marketing Workshop and find out!
Continued here

Great Marketing Plans…

* Make The Phone Ring
* Put Your Lead Generation on Steroids
* Increase Conversions, Sales, and Profits

There are over 100 ways to market your business and many of them are low cost and even no-cost.   Now is the best time to put your marketing motor into action and improve your marketing efforts.  A mere 10% increase in your efforts can double your profits!

Your marketing plan needs to consist of three stages: Foundation, Systemization, and Growth and focus on key areas such as goals, time management, key performance indicators, your marketing message, image/branding review, marketing systems, sales processes, and untapped advertising and marketing initiatives.  Sound easy?  The hard reality is that it’s not as easy as it sounds or looks.

So how do you go about changing your marketing plan?
How do you improve your Sales & Marketing Efforts?
That is a great question and will be the focus of my upcoming newsletters.

Bonus – Marketing Tip for Immediate Results
Market to your best customers first.  Your best prospects second. And then the rest of the world!   A simple follow up strategy to your existing clients asking them to buy.  Well maybe not literally… a simple newsletter, promotion, or article of interest can go a long way.  Remember your ABC’s.  (Always Be Contacting)  When done right this can be very profitable!

Does Your Marketing Plan Need Changing?
Chances are it does!  Now is a great time to revisit your marketing strategy and take massive action.  Roll up your sleeves, get to work, review key performance indicators, decide what does and does not work, and implement a new rock solid bullet proof marketing plan that will double your sales and triple your profits.  I can help.  Call me at 604.435.4459 for a free phone consultation, guaranteed to have you excited about your sales and marketing.

“Give me two hours of your time and I will make you more money”

Whether you are a seasoned business owner, sole proprietor, or business startup, you are invited to my reality based Sales and Marketing Workshop to learn how you can Break-All-Advertising-Rules, Spend Less, Make More,and Increase Sales, NOW!

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Related posts:

1. Marketing Mistakes to Avoid
2. The Fallacy of Return on Investment in Marketing
3. The Holy Grail of Marketing