May
29

TGIF – Funny Learning English Commercial by Berlitz

Posted In: Humorous, TGIF by Gregor Anton

I have to be honest and tell you that there are very few marketing videos that I enjoy, from a marketing perspective.  Let me explain…  

TV ruined marketing

Before TV, marketing was all about the bottom line, getting results, no b.s., just the facts!   Then came TV and the marketing landscape changed.  Minutes of “local” TV advertisement turned into seconds of big corporate Coke and Pepsi advertising and big money, thereby squeezing out the local small business.  Unique Selling Propositions and effective marketing material turned into “Creativity and Repeat”.  Don’t get me wrong, creativity is important.   An effective marketing message is more important.  Especially for small business that doesn’t have the big marketing budget of Coke and Pepsi.

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May
28

Lunch Date With NHL Legend…

Posted In: Marketing by Gregor Anton

1. This retired pro was named captain at Age 21, making him the youngest in league history

2. Off the ice, his charitable pursuits have earned him the citation “hockey player and humanitarian”

3. He wishes his legacy to be, “A guy who tried to work hard and do what’s right.”

For a lunch-date opportunity with this NHL Legend click here.

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May
26

Gala Charity Event and Fundraiser PLUS… Lunch with Trevor Linden

Posted In: Events by Gregor Anton

May
26

Harness The Power of the Media!

Posted In: Marketing by Gregor Anton

What if I told you that you could secure space in your local newspaper that would be 10 times more powerful than a regular advertisement?

And what if I told you that with some basic knowledge and careful positioning, securing this powerful space can be just as easy as placing your usual ad?

And what if I told you that it cost nothing to have hockey star Trevor Linden promote an event?

I’d be straight out of a dreamland, right?  Not at all… Let me explain!

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May
25

Small Business Startup Myths

Posted In: Starting a Small Business by Gregor Anton

With the economic recession and job cuts, many people are turning to starting a small business.    Be your own boss, earn more money, work less, and do something you love doing, right?  When done right, it can absolutely pay off on so many levels.

If you are about to start off in business you will have no doubt heard these comments:
“So many businesses fail. Why are you doing this?”
“I hear that you need a large amount of money to get a business off the ground these days.”
“Why are you throwing away the security of your job?”

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May
22

TGIF Marketing Moment – Marketing Course

Posted In: Humorous, TGIF by Gregor Anton

Source:  You Tube

Enjoy!

PS:  Be sure to send me your favorite videos, urls, etc by leaving a comment

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May
22

Marketing Course (Funny)

Posted In: TGIF by Gregor Anton

You see a handsome guy at a party. You go up to him and say, “I’m

fantastic in bed.” That’s DIRECT MARKETING.

You’re at a party with a bunch of friends and see a handsome guy. One

of your friends goes up to him and pointing at you says, “She’s

fantastic in bed.” That’s ADVERTISING.

You see a handsome guy at a party. You go up to him and get his

telephone number. The next day you call and say,”Hi, I’m fantastic

in bed.” That’s TELEMARKETING.

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May
21

The History of Father’s Day

Posted In: Events, Holidays, Marketing by Gregor Anton

Father’s Day is in exactly one month on Sunday June 21st, it happens to mark Summer solstice.

What gives this blog entry a month early?  Time is ticking to get your Father’s Day Promotion in gear!  Whether you target fathers or not, the smartest thing you can do to improve your marketing efforts is to leverage of events, holidays, and occasions.

One of my clients, New West Press, had a great question that I’d like to share with you…
“At New West Press we provide creative and competent printing services and free advice on printing.  Our target market isn’t necessarily Fathers or consumers for that matter, but business.  What do you suggest we do?”

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May
20

12 Rules of Time

Posted In: Time Management by Gregor Anton

My business experience has taught me that maximizing your productivity, happiness, peace, or impact can best be accomplished if you clearly understand the 12 Rules of Time.

What does time have to do with Marketing?  Sales?  Small Business?   Ultimately you are a Sales & Marketing Company first and foremost.   You own a product called You and you get paid in direct proportion to how much time and effort you put in.   Time Management is a one of 3 key foundations that your company is built on.

12 Rules of Time
1. Have goals

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