Father’s Day is in exactly one month on Sunday June 21st, it happens to mark Summer solstice.
What gives this blog entry a month early? Time is ticking to get your Father’s Day Promotion in gear! Whether you target fathers or not, the smartest thing you can do to improve your marketing efforts is to leverage of events, holidays, and occasions.
One of my clients, New West Press, had a great question that I’d like to share with you…
“At New West Press we provide creative and competent printing services and free advice on printing. Our target market isn’t necessarily Fathers or consumers for that matter, but business. What do you suggest we do?”
That is a great question. You’ll want to think outside the box and find a creative way to market an occasion. How about… here is an offer that your father would be proud of… Better yet, tie it into your USP (Unique Selling Proposition). New West Press recently came up with the slogan “You don’t like it, we reprint it!”. First off, great USP, I have never ever heard a printer say those words and no printer has impressed me like New West Press! Now lets tie that into your marketing campaign.
If you don’t like it… We reprint it!
Now here is a committed printer that your father would proudly do business with…
For all your small business printing needs call Martti for FREE Advice on Printing at 604.879.1541
PS: Don’t forget to place your order for your Father’s Day Marketing Promotion
Short, quick, simple. To the point. Works Gangbusters!
The History of Father’s Day
The first known celebration of Father’s Day was on July 5, 1908 in Fairmont, West Virginia, where it was commemorated at William Memorial Methodist Episcopal Church South – now known as Central United Methodist Church. Grace Golden Clayton is believed to have suggested it to her pastor after a deadly explosion in nearby Monongah in December, killing 361 men.
It was also during a sermon in 1909 that Sonora Smart Dodd became inspired by Mother’s Day. After the death of her mother, Sonora and her siblings were raised by their father William Jackson Smart, a Civil War veteran. Sonora wanted to show how thankful she was to her father and, because William was born in June, she worked to have the first Father’s Day celebrated on June 19, 1910.
In 1924, President Coolidge recommended that Father’s Day become a national holiday. President Johnson designated the third Sunday of June to be Father’s Day in 1966. It was not until 1972 that President Nixon instituted Father’s Day as a national observance.
Did You Know – Roses are the official flower on Father’s Day, red for fathers who were still living and white for those who have passed on.
Related posts:
Check out this Funny Father’s Day Video!