Here is a great example of a “Viral Event” called Critical Mass.  It is a bicycling event held on the last Friday of every month at Stanley Park in Vancouver.   Originally founded in 1992 in San Francisco to draw attention to how unfriendly the city was to cyclists.   Now held in over 300 cities and costumes are encouraged, it’s a fun event!

I first heard about it myself last month after a nice dinner at the Sequoia Teahouse in Stanley Park.  All of Stanley Park was shut down for what seemed like a good couple hours, and while we were sitting there observing someone filled us in.   Soon thereafter it dawned on me… I’d seen this event before while living in Rotterdam, Holland.

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This week’s TGIF Marketing Moment is by Mitsubishi.  Guess what their target market is?

This BC Day Long Weekend marks the 151st birthday of British Columbia!

Does it mark the anniversary of your marketing follow up strategy?  It should!  Holidays and Special Events are a great time to be following up. I use Send Out Cards as part of my follow up strategy.  It’s an easy to use greeting card system that saves me time and money by automating the direct mail process and sending my campaigns out automatically at the click of a button.

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FACT:  80% of Small Business Owners are Dissatisfied with Marketing, many more are struggling to get results and to stay afloat!

Are you unhappy, dissatisfied, or right out disgusted by the results you are getting from your Marketing efforts?  Unsure whether to invest in Marketing or cut your Marketing Budget?  You are not alone… I’m going to share with you a Case Study of two companies that dominated their industry before the Great Depression.  READ ON

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You have probably received countless emails with signature files.  A signature file is the file at the end of the email that adds extra information.  Some people use the signature file to include their name, title, and company name.  Others personalize it with their favorite quote.  Whatever your desire, you can make a signature file that works for you.

A signature file is an easy way to market your business!

Setting up your signature file with your website address lets everybody you write to know about your site.  This is an easy way to market your site and its products without incurring any extra cost.

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If you’re a small business owner, you probably don’t have a lot to spend on marketing.  That’s okay, many small businesses aren’t taking full advantage of the many opportunities they have for marketing their business in basic ways that cost little or nothing to implement.

There are a number of things you can do to leverage your existing contact points with prospects and customers that require some initial effort to produce but go a long way in promoting your business, products, or services.  Some of these methods include:

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Pesi Unwalla

by Pesi Unwalla, www.MediaStreams.ca

If you are reasonably aware of what competitors in your industry are doing, you will have noticed that there’s been a real explosion of streaming video on their websites over the last year or so.

Some site prefer to keep it quite simple and use the video to deliver supplemental information, while others prefer to make it a main feature of their site and use streaming video to get their point across to the audience more powerfully.

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This week’s TGIF Marketing Moment is a hilarious Mac/PC Spoof and Viral Marketing Video that explores the difference between inbound and outbound marketing efforts.  Well done, to the point, creative, and funny.   Enjoy!

by Pesi Unwalla, www.MediaStreams.ca

Pesi Unwalla

It’s a no-brainer… You’ve worked hard to put copy and graphic content on your web site, so what’s stopping you from using the most powerful promotional tool of all time – STREAMING ONLINE VIDEO?

A study conducted recently by DoubleClick found that visitors are five times more likely
to click on an online video ad than an ad without video.

This is why major players like Cisco and GM have invested heavily into this technology. In fact, the amount of money spent for online video is expected to triple in the next three years. How ready are you to be a part of this new wave?

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