July

Do You Really Need a Reason to Put Streaming Video on Your Website? How about Three?

Posted In: New Media, Streaming Video by Gregor Anton

Pesi Unwalla

If you are reasonably aware of what competitors in your industry are doing, you will have noticed that there’s been a real explosion of streaming video on their websites over the last year or so.

Some site prefer to keep it quite simple and use the video to deliver supplemental information, while others prefer to make it a main feature of their site and use streaming video to get their point across to the audience more powerfully.

Putting video on a website is getting easier and easier and any business not already using this powerful medium is losing out in the race to snag market share. So take some time to check out these three main reasons why you should be harnessing the power of Streaming Video.

1. Make the connection

If you know anything about marketing whether offline or online, you know that its imperative to make a connection with the visitor and you have to do it fast! There is a lot of information out there on presenting your text in the best possible light and in making your pictures really count. However, with video, you have the best of both worlds. You immediately grab the eye of the person that is looking at your material, and you, yourself can start talking to them directly. This is a great way to ensure that you make that vital personal connection instead of yet another mess of words on the screen!

2. Quick & Concise Information Transfer

If you beat around the bush, your visitor or prospect will inevitably lose interest and drift away. Video is the best way to make sure you are giving them all the information they want, when they want it and in the shortest possible time. Its something that every visitor will appreciate and while not all of them will buy – the ones that want to make a purchase will not be driven away. There is evidence that attention spans of the Internet generation (and that includes old fogies like myself) are getting shorter and shorter, especially when it comes to looking at something new and unfamiliar and streaming video has been proven to overcome this obstacle to selling in the 21st. century..

3. Its easy!

Displaying video on a website is nowhere near as difficult as some might think. At the end of the day, it is a relatively minor investment in time, money or effort for something that provides a huge Return on Investment (ROI). You can display it in a player format that is pleasing to your audience and also gives them control over how they choose to watch it.

Any business looking to do any serious business online needs to think about putting video on their website. These days its a tool one cannot afford to do without.

‘If You’re Not Using It, You’re Losing It!“

Pesi Unwalla
www.MediaStreams.ca