
Pesi Unwalla
by Pesi Unwalla, www.MediaStreams.ca
The Great Video SEO Frontier
An excerpt from the technology section of the online BusinessWeek Magazine
February 13, 2009 issue
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As people get more accustomed to seeing videos in their first page of Google search results, the range of marketing possibilities grows wider.
While efforts to get Web sites onto the top page of Google’s (GOOG) search results have spawned an entire industry, people are only starting to seriously consider the value of video optimization for search.
Google’s “Universal Search” feature—which incorporates results from news sites, videos and maps right into the body of a search results page—was introduced in May 2007, but already one-fourth of U.S. Google searches (and more in other parts of the world) return videos in the results, according to a study by Nate Elliott, now with Forrester Research (FORR).
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