October

Five Monkeys

Posted In: Marketing by Gregor Anton

: Image via Wikipedia

Start with a cage containing five monkeys.

Inside the cage, hang a banana on a string and place a set of stairs under it.

Before long, a monkey will go to the stairs and start to climb towards the banana.

As soon as he touches the stairs, spray all of the monkeys with cold water.

After a while, another monkey makes an attempt with the same result – all the monkeys are sprayed with cold water.

Pretty soon, when another monkey tries to climb the stairs, the other monkeys will try to prevent it.

Now, turn off the cold water.

Remove one monkey from the cage and replace it with a new one.

The new monkey sees the banana and wants to climb the stairs.

To his surprise and horror, all of the other monkeys attack him.

After another attempt and attack, he knows that if he tries to climb the stairs, he will be assaulted.

Next, remove another of the original five monkeys and replace it with a new one.

The newcomer goes to the stairs and is attacked.

The previous newcomer takes part in the punishment with enthusiasm.

Again, replace a third original monkey with a new one.

The new one makes it to the stairs and is attacked as well.

Two of the four monkeys that beat him have no idea why they were not permitted to climb the stairs, or why they are participating in the beating of the newest monkey.

After replacing the fourth and fifth original monkeys, all the monkeys that have been sprayed with cold water have been replaced.

Nevertheless, no monkey ever again approaches the stairs.

Why not?

Because as far as they know that’s the way it’s always been around here.

Sound familiar? This is exactly why many small business owners keep on marketing their business the same old way they always have, the same old way their competition has been marketing (monkey see monkey do), getting the same results, and cursing marketing when it’s simply time for a change, a new approach, a new way to get better and faster results from Marketing.

It’s time to rattle your marketing cage and shake things up. Make some changes. Starting with this one. A complimentary Marketing Consultation. Call 604.435.4459 NOW and ask me how my clients have broken sales records despite the recession.