Are You Your Own Roadblock?

This week I’ve been working with a number of clients in regards to their belief systems and the effects it has on their results. Its a lot of fun for me to see the gears start to turn in their heads when they see how much they are responsible for the results they were getting. This is very empowering. Now that they are aware, they can start to alter their results.

One client admitted that normally the summer is the slowest for his business but not this year. Even with an extended heat wave beating down on his community, forest fires forcing thousands from their homes and a sluggish economy this has been his busiest summer in three years. What changed? His belief system on what was possible.

I’d explained to him that the results he’d been getting were the effects of his actions or behaviors. And his actions were the effects of his thoughts and they stemmed from his belief system. His previous beliefs about business potential during summer led to a mindset that it was pretty much useless to market in the summer because no one was doing business anyway. These thoughts led to decreased marketing activities which resulted in fewer sales. No surprises there.

Because his business is primarily Business to Business I had him compile a list of all the different types of businesses or organizations in his marketing territory that still did business during the summer. Next he compiled a list of all the services he provided that would still be in demand during the summer.

He quickly saw that the potential demand for his services was huge. He just had to be in a position to service the demand. With his new belief system in place the started to think of different marketing activities to implement. He put a few of them into play and the customers started calling. His new results were not a surprise.

Take a look at your results. If they are not what you’d like them to be you will want to backtrack and take a look at your beliefs regarding that activity. Change your belief and you will change your results.