On 24 October, people in 181 countries came together for the most widespread day of environmental action in the planet’s history. At over 5200 events around the world, people gathered to call for strong action and bold leadership on the climate crisis.

One great marketing strategy that 350.org came up with is the refer a friend option.  It sends an email to friends with the below message.  This is a great marketing tactic and you should think about how you can apply similar tactics or incorporate the types of events into your marketing campaign.  Events and causes you believe in are a great way to network and market your business.

The Refer-A-Friend Letter
Most of you know that I’m committed to solving the climate crisis.  If you’re like me, you’re convinced about the urgency of this problem, but don’t know what you can do that will make a real difference.  That’s why I’m writing you today.

I just joined a really important effort to stop global warming at www.350.org.  It’s a new global campaign focused on making sure the world takes the kind of big, bold, fast action that we need to solve this crisis.

Here’s the situation:

- The science of climate change is getting darker by the day. The Arctic is melting away with astonishing speed, decades ahead of schedule. Everything on the planet seems to be melting or burning, rising or parched.  No surprise there–scientists tell us that the safe level of carbon dioxide in the atmosphere is 350 parts per million, and we’re at 389 and rising.

- But there’s good news: we’re not cooked yet, and THIS YEAR we have an opportunity to make a real impact.  In December, the nations of the world will be meeting to craft a global treaty designed to help the world act together to solve global warming.   The terms of this treaty may well determine whether we actually save the planet from climate change, so it’s up to all of us to make sure we get it right.

- But nobody’s going to do it for us–we all need to step up here. Here’s how you can help: people all over the world are coming together to create an International Day of Action on October 24th through the website 350.org. The goal is to take a united stand to get the planet–and ourselves–back to 350 out of this huge mess.  If we’re loud enough all over the world, we can really make a difference.

- Why 350? Find out in this fun 90-second video clip: http://www.350.org/animation

Thanks everyone–with your help, 2009 is going to be BIG.

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