Girl gets H1N1 Swine-flu Shot and can only walk backwards
A friend forwarded me this YouTube link in an email and I was absolutely stunned… You have to see it for yourself to get the full story of what happened when this girl, a cheerleader for the Washington RedSkins, got a flu-shot in light of the H1N1 Swine-flu scare and is now disabled… PS: This is not a Halloween joke.
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What does H1N1 and the Swine-flu have to do with Marketing?
The news and “topical marketing” of newsworthy events are great for getting media exposure. Just flip open your local newspaper and see what the buzz is all about, then see if you can put a spin on it. H1N1, Michael Jackson, and of course Halloween are the topics at present. You could go one step further and see what the google keyword trends are, what the latest hot topic of discussion on twitter is, and what your clients and prospects are talking about. Then tie that into a marketing campaign, and before you know it, when done right of course, it can go viral and make your phone ring.
Update from Desiree Jennings
Note: Beware that there are some marketers out there using this video to claim their product or service has cured Desiree.
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According to canada.com there have been 36 serious reactions to the vaccine.
[...] WTF, I never heard of backwards girl I had to look it up. Here a link for others who haven't http://marketingworkshops.ca/wordpre…alk-backwards/ That is a messed up disorder. this would test your marriage, "in sickness and in health" [...]
i heard about you on the news and honestly … it made me cry. You are so gorgeous. i really really hope and pray that you make a full recovery.
yo im so bsick and on top of thati have to come to school to get the shot i hope nuthin happens 2 me!!!