Here is an interesting article from Yahoo News that got my attention.  Scroll down for the full story.

Since you’re reading this it’s fair to say, the headline got your attention as well.

The headline is the most important for your marketing message.  It needs to grab attention and make your prospect stop in the street and go, what was that?  I want to know more.

The Fully Story – Thatcher has died

Source:  Yahoo Canada News

OTTAWA (AFP) – “Thatcher has died,” read the short text message that kicked off a brief diplomatic flurry among members of Canada’s parliament and their advisors at a black tie dinner this week, said local media Thursday.

Upon learning the “news” via mobile or Blackberry at a soiree honoring Canadian military families Tuesday, some 2,000 shocked Conservatives, said to revere the Iron Lady, and their advisors reportedly huddled to discuss a reaction.

The prime minister’s office called Buckingham Palace and 10 Downing Street to confirm that Margaret Thatcher had indeed passed away — baffling British officials, CanWest News Service said.

It turned out the message was sent by Canadian Transport Minister John Baird from his home in Toronto to a person at the gala dinner to say his beloved 16-year-old gray tabby cat, named for Margaret Thatcher, 84, had died.

The recipient then forwarded it to others.

A spokesman for Prime Minister Stephen Harper’s office was not immediately available for comment.

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