TGIF – The Unexpected Experience
Here is a funny commercial that gets a good chuckle but that’s about all. It’s unfortunate that there are so many bad commercials out there, worse yet, even more bad marketing material is out there from wanna be marketers that think creativity is what sells.
Fluffy pictures and funny videos are great when you work in Hollywood or are looking to win an award or impress someone with your creative skills. What matters, especially in small business, is that you get results! You don’t want someone to go “Wow that’s a cool {fill in the blank}”. (Logo, Campaign, Flyer, etc). You want your target market to go “Wow that’s a {product / service} that I need.” “Tell me more about {fill in the blank}”. Watch this video and tell me honestly whether you’d make your buying decision based on this commercial…
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