2009 has been an interesting year to say the least.  The world economy has impacted pretty much everyone on this planet.   With crisis there always comes opportunity.  The Japanese and Chinese actually use the same symbol for crisis as they do for opportunity.  And we all know we’ve seen plenty of crisis.

With corporations downsizing and cutting costs, the small business world has felt the impact.  While this has been disastrous for some, it’s been an opportunity for others.  Marketers have felt both sides of the coin.  While some cut costs on the most important aspect of business, others invest in Marketing to expand or in many cases, to retain marketshare and break even.

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I look at a lot of sites on a daily basis. There are a lot of common problems I see on sites. Some people may have tags set-up improperly or use tags that have no real purpose. I have compiled a list of the 5 top do-it-yourself SEO errors.

How do I know this?  I’m a Do-It-Yourselfer myself, and I’m a Marketing Consultant with an IT background.  When I was frustrated and disappointed by the results I was getting from so called Search Engine Optimization Experts I decided to do it myself and I’m happy to say that it’s working gangbusters!   So much so that the SEO Experts will admit that I’ve done everything that needs to be done and there is little or nothing they can ad.

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December 31st is coming up and before you know it you’ll be counting down the seconds to the start of the new year and the start of a new you.   New Year resolutions are set, sadly they aren’t kept, and often quickly forgotten.

If you’re serious about keeping your New Years resolution and following through then you should spend some time checking and re-checking your resolutions list and asking yourself one question…  Are you setting your aim too high?

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The ever-increasing level of competition in the Web these days is like a mad scramble for most businesses, with thousands of sites and affiliates boxing-out each other for niche markets, increased traffic, and higher sales.

Website and business owners who spend money on optimizing their websites in the search engines want to know they are getting a good return on their investments. SEO firms and experts need concrete numbers to show that the campaign is working, and that they should continue to invest in optimization.

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Every business man and woman has a company in mind that symbolizes successful business to them.  For me, it’s Microsoft and Bill Gates.  I know that not everyone likes Microsoft, but hey… I remember the virtual Stone Age that ruled in the world before Windows!

Microsoft has literally impacted the entire world’s lifestyles and economies.  That spells S-U-C-C-E-S-S to me.  Maybe that’s why I was so shocked to find out that this “Super Company” was losing money on one of its newest and high-demand products.

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The history of upside down Christmas trees goes as far back as the middle ages, when residents of Europe hung their xmas trees upside down as a representation of the holy trinity.  Of course, that is not the most common method of displaying today’s Christmas tree, as what it now represents, right side up, is the tip of the tree pointing to heaven. Because of this modern attitude and style, there are those that think an upside down Christmas tree could be a sacrilege or at least a sign of disrespect.

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Have you been updating your Marketing Calendar? Mine has a big red star on December 26th and the word Boxing Day Promo next to it.  You know what that means right? Time for me to schedule a boxing day promo!   Here it is…

As you may know, the majority of my leads come from email promotions, it truly is a great way to prospect.  I swear by it so much that I started my own email promotion business.  I just found that other services weren’t reliable and cost too much. Not to mention that there are very few companies that still offer email promotion. I offer this service to select individuals only and decided to make it available to you!

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Today the holiday movie season goes into high gear.

My friends are all going to see “Avatar” this weekend, and plan to go with my husband as well. I haven’t been this excited about seeing a movie for a long time. Plus it helps that Clayton was concertmaster for the soundtrack – which means he led the orchestra from the first violin chair.

A movie’s name and release date add up to numbers. These will either help or hinder its success at the box office.

With “Avatar” director James Cameron has hit the jackpot once again.

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Merry Christmas!

Build your own snowstorm this holiday season by implementing 3 new marketing tactics!   You’ll find plenty of great ideas on this site.  You can also attend one of my Marketing Webinars to get your Marketing Motor Running and business booming in the new year.

Holidays and special events are the absolute best time to announce new products, services, special offers, and to invite your customers, prospects, and suspects to your event! …and who doesn’t love a Christmas offer…  better yet, who doesn’t love a Christmas Gift?

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