Boost Business With A Restaurant Newsletter
As with any small business, you will need a combination of marketing, sales promotion and public relations to achieve long-term success. In a restaurant, customers are your cornerstone. In order to fill your tables frequently you will need to attract new customers and keep current ones loyal. Quality of food, atmosphere, value for money and friendly staff are important considerations.
An ideal way to boost your business and develop relationships with your customers is to put in place a restaurant newsletter. Compile it electronically and send as an e-mail or post on your restaurant website’s homepage. You can print this out and mail it, give it to customers when they visit or any combination.
The look of your restaurant newsletter should reflect the image of your restaurant. If you are a formal dining establishment, you newsletter should look upscale and sophisticated and be written with flair. If you are a casual, family restaurant, then your bulletin should have a fun and friendly look and be written in an upbeat, casual tone.
Don’t forget that in any of your online materials or printed matter, you should include relevant information about your restaurant. You can place this as part of the title, in an information line at the bottom, or in a box off to the side. Important information will include the name and address of the restaurant, phone and fax numbers, its hours of operation, and of course the website and e-mail address.
The restaurant newsletter should not be self-promoting, it should be customer focused. The customer wants to know about your monthly specials, your charitable commitments, any new seasonal menus, a story behind this month’s recipe, your new celebrity chef, industry trends or new features of your restaurant.
Much has been written about the correct frequency for a restaurant newsletter. Do not overdo the communication as customers will view it as advertising rather than important information. Monthly is probably best, but if you only change your menu seasonally and don’t really hold any fundraisers and special events, then quarterly might work for you.
Writing style is important when it comes to composing a restaurant newsletter. Put something together that customers can quickly read, with brief sentences and short articles. Place catchy headlines and dividers to separate your articles. Break up the text with whitespace, include a couple of small images — these can be of food, staff or something else appropriate — but do not clog up anybody’s e-mail box
Provide links when you compose your restaurant newsletter. If this is a printed publication, the links should prompt customers to visit when they have computer access. You should encourage people to subscribe to your newsletter list, to put instructions within as well as a forward to friend link. Offer incentives to new subscribers and for referrals. Feedback or polls are great features to include in your newsletter as well.
Jose L Riesco brought top proven marketing practices to the restaurant industry, making a unique contribution to this business by creating a unique client-focused Strategy. You can find more by visiting his web site: Restaurant Marketing Strategies
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