Rosser Reeves was a hugely successful American advertising executive and pioneer of television advertising, best known for his advertising work for Anacin, M&M’s (Melts in Your Mouth, Not Your Hands), Colgate, BIC, Minute Maid, and even Eisenhower’s presidential ads.
He insisted that an advertisement or commercial should show off the value of a product, not the cleverness of a copywriter. Here is one of Rosser Reeves’ most famous quotes:
“Let’s say you’ve got $1,000,000 tied up in your little company and suddenly, for reasons unknown to you, your advertising isn’t working and your sales are going down. And everything depends on it. Your future depends on it, your family’s future depends on it. I walk into this office and sit down in this chair. Now, what do you want from me? Fine writing? Do you want masterpieces? Do you want glowing things that can be framed by copywriters? Or do you want to see the #!@%$*&#@! sales curve stop going down and start moving up?”
Quite true indeed. Fluffy TV Ads, Media Designs, and Copywriters have ruined Marketing. At the end of the day the most important number in business is your ROI. Return On Investment.
Are you looking for a no-fluff campaign, marketing strategy, or marketing message? Attend one of my Free Marketing Webinars and let me show you how you can Increase Your Sales, NOW!
If you’re in hurry you can always contact me directly for aFree Consultation.
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