HTML Newsletter Templates (That Work)
Newsletters are a great marketing strategy to abide your ABC’s. Always Be Contacting. But how do you do it? Well there are many online Newsletter services like AWeber and Constant Contact. CRM Systems like Infusionsoft also let you send out email newsletters.
Sounds easy, right? It can be. But you know what I keep saying: Technology is Great …WHEN it Works! Newsletters too can become a technical hair pulling nightmare. With all the templates out there which one works best? While content is king, formatting it is a task on its own. Not to mention that it’s not always WYSIWYG (What You See Is What You Get). With all the different email clients, browser, and devices, including mobile phones it has become alot harder to get your content to look just right. What might look good in Outlook, doesn’t in GMail or when viewed on your iPhone.
How do you overcome the Newsletter Formatting Nightmare?
First off, you have to accept the fact that it might not be always perfect. The simpler your newsletter layout, the less issues you’ll likely encounter.
Recently I ran into the formatting dilemma myself and did some Googling. I found these really nifty Free HTML email templates by Campaign Monitor. A company that has made it their mission to ensure your Newsletters are tested across several platforms, browsers, and devices.
In Summary, Keep It Simple Smart Guy and Girl. Choose a newsletter template that is provided by your Newsletter service or click this link to download Campaign Monitor’s Free Templates and give them a try. The trick is to spend the absolute least amount of time to get it to work. Then test your newsletter by sending yourself and others test newsletters. I send them to my Hotmail, Gmail, Telus, and several other Business EMail Accounts. Check them on your iPhone and other devices too. BUT keep it short and sweet. Once you’ve got a Newsletter that works, save it, use it as your base. If this is too technical for you, either get a computer techie to help out or just go with an old fashioned email.
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