The Vancouver 2010 Winter Olympics were a great success and have motivated many Canadians to cheer on the Olympic Team that brought us the first of many Gold Medals on home soil, breaking several world records.  The numbers are impressive now, but it wasn’t easy to get there.

What do the Olympics have to do with Marketing?

There are many marketing lessons to be learned here, and this I can’t stress enough, I’m not referring to the big corporate fancy advertising campaigns, tv ads, or BC’s “You’ve gotta be here” commercial.  (Which by the way I quite like).    Instead the focus should be behind the scenes, dig deeper, and you’ll see that there are many Marketing lessons  to be learned here.

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If you’re an owner/operator of a trades company or other real-estate related business you’ll want to be sure to check out Buildex.  (If the previously mentioned industries are your target market, you might want to mingle there!).   One of my clients, Chad Bernst at CrimsonElectric.ca has done quite well at this Builders Tradeshow.

Buildex Registration is Now Open

Buildex Vancouver 2010 will be the biggest Buildex yet — 20% larger than ever before!
Over 50 seminars, 100 speakers and more than 600 exhibits for professionals in Design, Property Management and Construction!

April 21 & 22, 2010
Vancouver Convention Centre West


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This is great news for BC and the economy.

From the Action Plan Canada Website:

Prime Minister Stephen Harper and Premier Gordon Campbell today announced support for fifteen new infrastructure projects across British Columbia.  Provided for by investments from both the Government of Canada and the Province of British Columbia, these projects will improve highways, local roads and bridges throughout the province, resulting in safer travel for residents and visitors alike.

“Our Government is laying the foundations for future economic growth and prosperity in British Columbia,” said Prime Minister Harper.  “The infrastructure projects announced today under Canada’s Economic Action Plan will create jobs, providing immediate benefits to British Columbia workers, businesses and communities.”

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On of the main components to a successful marketing campaign is to plan in advance.  Planning each detail of your promotional events, seminars, or workshops will not only make you r promotion the success you are hoping for, it will also save you a large amount of money over the course of the year. The best way to go about planning in advance is to work a year ahead. So in June of 2010 you should be planning your promotional for June of 2011. This will allow you to take advantage of the clearance items that are available for the month.

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When you’re getting ready for your Valentine’s Promotion be sure to read up on the history of this day.

Saint Valentine’s Day is commonly shortened to Valentine’s Day and held on February 14th.

The holiday is named after one or more early Christian martyrs named Valentine and is traditionally a day on which lovers express their love for each other by presenting flowers, offering confectionery, and sending greeting cards (“valentines”).

In addition to making plans with loved ones, be sure to Put On Your Marketing Hat and promote Valentine’s Day!  Get your Customers to fall in love with you all over again.

No matter what industry you’re in, there is a way to tie-in this special event.  Scroll down for a great example.

NOW is the best time to plan ahead. And while you’re at it, be sure to plan ahead for the next three Canadian Public Holidays and Special Events.  To view a list of the major ones for 2010 click here.

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Who comes up with this stuff?!? Well, Groundhog Day is one of those “fabricated” holidays that has become entwined in the fabric of our lives and we don’t even question its significance, or its’ relevance if you want to be truthful…  The biggest takeaway is that you need to take advantage of existing holidays and special events, and fabricate new ones that are Marketable.

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You’ve heard me talk about my Day Trading on the Forex Market before.  It’s official… I’m holding my first webinar!

Just announced… Free Forex Webinar on Tuesday February 2, 2010 @ 6pm pacific for one hour.   Update:  The Webinar was a success, click the link below for latest Forex events!

Learn How To Achieve Financial Freedom
Day Trading the Forex Market

(It sounds like hyper, but it’s true!)

What will you learn?

* The history of Forex
* The 5 different types of traders
* Fundamental versus Technical Analysis
* News Trading
* Trading Systems & Strategies
* Trading Plans
* Chart Analysis
* Taking a Trade
* …and much much more!

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