Who comes up with this stuff?!? Well, Groundhog Day is one of those “fabricated” holidays that has become entwined in the fabric of our lives and we don’t even question its significance, or its’ relevance if you want to be truthful… The biggest takeaway is that you need to take advantage of existing holidays and special events, and fabricate new ones that are Marketable.
Canadian and American Holidays and Special Events are very important Marketing Events. Remember your ABC’s? Always Be Contacting! Now you’ve got a reason to turn that cold call into a warm call, follow up with customers, contact leads, and offer special promotions.
| New Year’s Day | Jan. 1 | |||||
| Martin Luther King, Jr., Day, U.S (Observed) | Jan. 18 | |||||
| Chinese/Lunar New Year | Feb. 14 (Year 4708) Tiger |
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| Lincoln’s Birthday, U.S | Feb. 12 | |||||
| Valentine’s Day | Feb. 14 | |||||
| President’s Day, U.S (Observed) | Feb. 15 | |||||
| Family Day (Alberta) | Feb. 15 |
It’s 2010. The joke is over. Time to get serious and make marketing a priority in your business.
If you haven’t figured it out yet, let me give you a huge tip. All functions of business are subservient to marketing. Marketing makes the phone ring. When done right the sales person has to just take the order. Marketing isn’t a mystery, it’s not rocket science, it is easier than you think. With the right set of tools, guidance, and coaching.
2009 has been an interesting year to say the least. The world economy has impacted pretty much everyone on this planet. With crisis there always comes opportunity. The Japanese and Chinese actually use the same symbol for crisis as they do for opportunity. And we all know we’ve seen plenty of crisis.
With corporations downsizing and cutting costs, the small business world has felt the impact. While this has been disastrous for some, it’s been an opportunity for others. Marketers have felt both sides of the coin. While some cut costs on the most important aspect of business, others invest in Marketing to expand or in many cases, to retain marketshare and break even.
December 31st is coming up and before you know it you’ll be counting down the seconds to the start of the new year and the start of a new you. New Year resolutions are set, sadly they aren’t kept, and often quickly forgotten.
If you’re serious about keeping your New Years resolution and following through then you should spend some time checking and re-checking your resolutions list and asking yourself one question… Are you setting your aim too high?
The history of upside down Christmas trees goes as far back as the middle ages, when residents of Europe hung their xmas trees upside down as a representation of the holy trinity. Of course, that is not the most common method of displaying today’s Christmas tree, as what it now represents, right side up, is the tip of the tree pointing to heaven. Because of this modern attitude and style, there are those that think an upside down Christmas tree could be a sacrilege or at least a sign of disrespect.
Have you been updating your Marketing Calendar? Mine has a big red star on December 26th and the word Boxing Day Promo next to it. You know what that means right? Time for me to schedule a boxing day promo! Here it is…
As you may know, the majority of my leads come from email promotions, it truly is a great way to prospect. I swear by it so much that I started my own email promotion business. I just found that other services weren’t reliable and cost too much. Not to mention that there are very few companies that still offer email promotion. I offer this service to select individuals only and decided to make it available to you!
Build your own snowstorm this holiday season by implementing 3 new marketing tactics! You’ll find plenty of great ideas on this site. You can also attend one of my Marketing Webinars to get your Marketing Motor Running and business booming in the new year.
Holidays and special events are the absolute best time to announce new products, services, special offers, and to invite your customers, prospects, and suspects to your event! …and who doesn’t love a Christmas offer… better yet, who doesn’t love a Christmas Gift?
Christmas is only one week away and I wanted to take this time to wish you Happy Holidays!
On the first day of Christmas my Marketing Consultant gave to me
A seedling of a money tree
On the second day of Christmas my Marketing Consultant gave to me
Sales & Marketing Boards To Track my Sales Leads
On the third day of Christmas, my Marketing Consultant gave to me
S.M.A.R.T. Goals To Fulfill my 2010 Dreams
On the fourth day of Christmas, my Marketing Consultant gave to me
Highly Effective Time Management Skills for Increased Productivity
