August
27
February
1
Rosser Reeves was a hugely successful American advertising executive and pioneer of television advertising, best known for his advertising work for Anacin, M&M’s (Melts in Your Mouth, Not Your Hands), Colgate, BIC, Minute Maid, and even Eisenhower’s presidential ads.
He insisted that an advertisement or commercial should show off the value of a product, not the cleverness of a copywriter. Here is one of Rosser Reeves’ most famous quotes:
November
21
This week’s TGIF Marketing Moment is by Home Depot. WARNING – May contain offensive language and scenes, yet be highly contagious.
On a side note, your Marketing shouldn’t be just funny and contagious but produce results as well. While these type of ads may work for big business, yours need to be more hands-on, here-is-how-you-do-it. Have a great weekend!
November
19
by Kelowna Marketing Consultant Larry Arrance
I had the opportunity to experience my first Luau a couple of weeks ago on the beautiful island of Oahu. As a devoted student of marketing strategies the outing for me was more than just a chance to soak up some Polynesian culture, copious amounts of booze and pig out on the banquet. I got the chance to see a well polished machine in action – The Hawaiian Luau.
November
6
A man in a hot air balloon is lost. H e sees a man on the ground and reduces height to speak to him.
“Excuse me, can you tell me where I am?”
“You’re in a hot air balloon hovering thirty feet above this field,” comes the reply.
“You must work in Information Technology,” says the balloonist.
“I do,” says the man, “How did you know?”
“Well,” says the balloonist, “Everything you told me is technically correct, but it’s no use to anyone.”
“You must be in business,” says the man.
September
4
This TGIF Marketing Moment features the best home repair tool ever. A clever and funny marketing video. Too bad it lacks a call to action and real marketing message.
August
28
This TGIF Marketing Moment is brought to you by Ameriquest Mortgage Company. Enjoy these funny marketing commercials.
August
21
Aloha! I’m on my way back to Vancouver and couldn’t resist but sharing these funny and very Viral Squirrel videos. This Banff National Park Squirrel has been taking on some momentum and for me, it’s been somewhat motivational. (Read why here)
The smart marketers like those at www.banfflakelouise.com were quick to catch on to this wave and created funny videos, blog content, and have been busy twittering about this now famous Squirrel. I wouldn’t be surprised if some peanut butter companies were to ride this wave too!
Have a great weekend and enjoy these funny videos!
