Attention Small Business Owners, Sole Proprietors, and Independent Consultants!
I will be hosting a Marketing Seminar in Kelowna very soon and am taking reservations now to gauge the audience size AND to hear what small business sales & marketing challenges you’d like me to address.
Source: Canada Post
It’s not a secret recipe – adding Direct Mail to your current advertising can make it work harder than ever.
Interested in a little “food for thought”? Recent research shows that adding Direct Mail to your marketing mix can make your other marketing channels work even harder.
In fact, Direct Mail combined with another channel (such as email), has the potential to boost purchasing intent by up to 3x.*
Direct Mail also allows you to target your best prospects and compel your customers to take action. Plus, it can be personalized and measured, allowing you to communicate with your customers in a highly compelling manner and drive new business cost effectively.
Attention Small Business Owners, Sole Proprietors, and Independent Consultants!
I will be hosting a Marketing Seminar in Calgary very soon and am taking reservations now to gauge the audience size AND to hear what small business sales & marketing challenges you’d like me to address.
If you’re asking that question, the answer is “Probably Yes”. If you’re thinking about it then something is probably wrong and you need to get to the root of it.
Common reasons to feel a little disgruntled about owning a business:
Most organizations require a printing service on a regular basis, whether it is for marketing purposes or for internal communication. Offset printing is the most frequently used printing technique and learning about it is therefore helpful and essential.
Offset printing is so popular among printing service providers and clients because for large volumes, it turns out to be cheaper than alternative methods. This is the reason good printing service suppliers suggest the use of offset printing for bulk prints.
The United Kingdom is undergoing one of the longest-lasting recessions ever with six percent of economic output gone. Even though there’s quantitative easing, banks continue to refuse to lend to smaller companies. It’s estimated that almost thirty thousand businesses shut their doors this year and we’re still not safe. It’s great if you’re a business and are doing fine. You might have watched a few competing businesses go down, decreasing market competitiveness, meaning that although market share might not be as much, you’ve got a larger piece of the pie. All in all, businesses with the greatest strength will be the ones left standing. The companies which can easily adapt to crises will likely to continue their strength in the coming years.
The most important function of a retail space is to assist the buyers in buying the exhibited goods without difficulty and to enable the retailer to attract buyers to the products for effective selling. This is the reason why the design of retail areas and stores, that is the retail design, is comprised of features of graphic design, ergonomics and promotion, along with the typical features of interior designing and architecture.
Rosser Reeves was a hugely successful American advertising executive and pioneer of television advertising, best known for his advertising work for Anacin, M&M’s (Melts in Your Mouth, Not Your Hands), Colgate, BIC, Minute Maid, and even Eisenhower’s presidential ads.
He insisted that an advertisement or commercial should show off the value of a product, not the cleverness of a copywriter. Here is one of Rosser Reeves’ most famous quotes:
The fast evolving custom of offering corporate gifts is not as familiar to people as gifts given by individuals to loved ones. Corporate gifts are very distinct from individual gifts as they are a token of appreciation given to workers or customers.
These gifts are costly objects and they normally do not have any contribution in promoting the offerings of the organization, which means that they do not have any reference to the company. However, businesses often do promotion through distribution of merchandise like key chains, mouse pads, USB drives, and other gifts to the staff and potential customers.
