Everyone thinks they’re great at it.   When in Reality the majority don’t know what they’re doing!

Rosser Reeves was a hugely successful American advertising executive and pioneer of television advertising, best known for his advertising work for Anacin, M&M’s (Melts in Your Mouth, Not Your Hands), Colgate, BIC, Minute Maid, and even Eisenhower’s presidential ads.

He insisted that an advertisement or commercial should show off the value of a product, not the cleverness of a copywriter.  Here is one of Rosser Reeves’ most famous quotes:

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If you are finding the need for solid advice for your business, a strong business coaching service will provide you with an excellent support structure. A good business coach will help you identify the most effective way of increasing your own motivation — and by doing that, your overall efficiency and productivity will increase.

It is certainly no secret that current economic times are difficult. People are willing to just ‘get by’ in this economic climate. How many times have you heard the words “We’re getting by” spoken since September 2008? Right now, the economic crisis is making it tough for executives, managers, and business owners to stay motivated. Office culture is being affected, and motivation is at low levels. The crisis has had a negative impact on the perception of success.

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Today the holiday movie season goes into high gear.

My friends are all going to see “Avatar” this weekend, and plan to go with my husband as well. I haven’t been this excited about seeing a movie for a long time. Plus it helps that Clayton was concertmaster for the soundtrack – which means he led the orchestra from the first violin chair.

A movie’s name and release date add up to numbers. These will either help or hinder its success at the box office.

With “Avatar” director James Cameron has hit the jackpot once again.

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Today I have a story to share…

A small boy was walking along a beach at low tide, where countless thousands of small sea creatures, having been washed up, were stranded and doomed to perish. A man watched as the boy picked up individual creatures and took them back into the water.

“I can see you’re being very kind,” said the watching man, “But there must be a million of them; it can’t possibly make any difference.”

Returning from the water’s edge, the boy said, “It will for that one.”

Same goes for your Marketing Efforts. One step at a time.  It makes a difference!

Culture– what a powerful tool to change your life. Culture is what you call the established ideals, beliefs and values of a particular block of people. There are set cultures in families, one’s workplace and world as well.

Every era have been home to certain destructive parts of a national culture that blocked the way of many who desire to become rich in their monetary and personal lives. Imagine this, only several years earlier, unfair discrimination against groups of people have been allowed to fester in cultures all over the world. The world would be a darker place without moral and outstanding luminaries like Mother Theresa, Martin Luther King, Jr., and Amelia Earhart.

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A man found a cocoon and decided to take it home and observe it.  One day a small opening appeared, he sat and watched the butterfly for several hours as it struggled to force its body through the little hole. Then it seemed to stop making any progress. It appeared stuck.

The man decided to help the butterfly and with a pair of scissors he cut open the cocoon. The butterfly then emerged easily. Something was strange. The butterfly had a swollen body and shrivelled wings. The man watched the butterfly expecting it to take on its correct proportions. But nothing changed.

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A small boy was walking along a beach at low tide, where countless thousands of small sea creatures, having been washed up, were stranded and doomed to perish. A man watched as the boy picked up individual creatures and took them back into the water.

“I can see you’re being very kind,” said the watching man, “But there must be a million of them; it can’t possibly make any difference.”

Returning from the water’s edge, the boy said, “It will for that one.”

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Here is a great motivational video, that is absolutely brilliant! What a great marketing message.  This video gets attention, engages, educates, and relieves, hitting hot buttons and all the fundamentals of a great marketing message.  Well done!   One might argue that a call to action is missing.  Then again, the call to action is to make changes in your life and get your priorities straight.  Thumbs Up!