March
2

What do you get when you combine powerpoint with streaming video?  Usually a boring powerpoint presentation that you wish you could fast forward.  Not so with Pesi Unwalla’s Online PowerPoint Presentations.  Pesi steps it up a notch! …and some

See for yourself how you can add your own streaming image to online powerpoint presentations.

Pesi can be reached at 604.926.5805
www.MediaStreams.ca

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February
5

Why pay a publicist outrageous fees to get you a tiny insignificant article in a newspaper or magazine rag when you can literally become an industry niche sensation overnight using a carefully constructed video and a handful of long tail industry specific keywords?

Traditional publicity firms have become that’72 bowling ally loitering, disco dancing undesirable while a new breed of publicists have stepped in and transformed the industry from paper, to cyberspace in only a few short years. Why traditional publicists have been adjusting that pathetic comb over hairstyle, young and aggressive publicists have been creating publicity techniques that deliver results in 24 to 48 hours as opposed to 6 to 8 weeks and as far as results, there is no comparison.

August
6
Pesi Unwalla

Pesi Unwalla

by Pesi Unwalla, www.MediaStreams.ca

It may seem too overwhelming for some, but like it or not, video has already become a permanent fixture on the Internet. These days, if your website does not provide the Return on Investment you expect, the reason may be a lack of “viewer engagement’ by not using video as one of your main marketing tools.

Technology can be scary to some people, which is why so many people shy away from learning what it takes to market a business using video – they figure it’s too technical for them, or that its just plain unaffordable. Wrong on both counts!.

July
27
Pesi Unwalla

Pesi Unwalla

by Pesi Unwalla, www.MediaStreams.ca

If you are reasonably aware of what competitors in your industry are doing, you will have noticed that there’s been a real explosion of streaming video on their websites over the last year or so.

Some site prefer to keep it quite simple and use the video to deliver supplemental information, while others prefer to make it a main feature of their site and use streaming video to get their point across to the audience more powerfully.

July
23

by Pesi Unwalla, www.MediaStreams.ca

Pesi Unwalla

Pesi Unwalla

It’s a no-brainer… You’ve worked hard to put copy and graphic content on your web site, so what’s stopping you from using the most powerful promotional tool of all time – STREAMING ONLINE VIDEO?

A study conducted recently by DoubleClick found that visitors are five times more likely
to click on an online video ad than an ad without video.

This is why major players like Cisco and GM have invested heavily into this technology. In fact, the amount of money spent for online video is expected to triple in the next three years. How ready are you to be a part of this new wave?

July
20
Pesi Unwalla

Pesi Unwalla

by Pesi Unwalla, www.MediaStreams.ca

Did you know that the average Internet surfer loses interest and clicks away from your site in just 6 seconds if they don’t see something that catches their attention? And did you also know that if they don’t find what they’re looking for in the next 16 seconds, they’re gone – forever!

So what’s your solution?

How do you get them to stay longer?

How do you get them to stay long enough to understand your value?

How can you get them to make a buying decision in such a short time?

July
16
Pesi Unwalla

Pesi Unwalla

by Pesi Unwalla, www.MediaStreams.ca

Ever so often I carry out an audit of a business website and tell the owners why they’re not getting the results they want. Some of these sites are simple ‘corporate presence’ sites, others are e-commerce sites with shopping carts, and some are straightforward sales pitches with ‘free offers’. Very few have used some rudimentary, do-it-yourself audio and video and even fewer have had their media professionally produced; And they wonder why they have not achieved the desired result…

Very few of these site owners have ever bothered to to reflect on why they have a website and what purpose it serves.