by Pesi Unwalla, www.MediaStreams.ca
People who have been adhering to the same old tactics while researching keywords might do well to shake things up a little – or a lot. A search engine marketing expert recently shared her insights and gave some advice on the matter.

Christine Churchill, the President of KeyRelevance, said in an interview at SMX Advanced that she’s seen some “amazing changes” take place in respect to what’s working. “This past year or so, with this economic depression that we’ve had . . . some of the terms that have been very consistent over the years . . . you’ll actually see a very strong downward trend,” stated Churchill.

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Pesi Unwalla

by Pesi Unwalla, www.MediaStreams.ca

Did you know that adding Streaming Video to your arsenal of marketing weapons would actually boost traffic to your website?

Well, neither does most of the online business world and you want to be first in line to take full advantage of this huge marketing advantage!  When it comes to  “Turning On the Traffic Tap!“  you must explore how you can harness this tool to draw visitors away from your competition and onto your website using ONLINE WEB VIDEO!

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Pesi Unwalla

by Pesi Unwalla, www.MediaStreams.ca

It may seem too overwhelming for some, but like it or not, video has already become a permanent fixture on the Internet. These days, if your website does not provide the Return on Investment you expect, the reason may be a lack of “viewer engagement’ by not using video as one of your main marketing tools.

Technology can be scary to some people, which is why so many people shy away from learning what it takes to market a business using video – they figure it’s too technical for them, or that its just plain unaffordable. Wrong on both counts!.

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Pesi Unwalla

by Pesi Unwalla, www.MediaStreams.ca

If you are reasonably aware of what competitors in your industry are doing, you will have noticed that there’s been a real explosion of streaming video on their websites over the last year or so.

Some site prefer to keep it quite simple and use the video to deliver supplemental information, while others prefer to make it a main feature of their site and use streaming video to get their point across to the audience more powerfully.

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by Pesi Unwalla, www.MediaStreams.ca

Pesi Unwalla

It’s a no-brainer… You’ve worked hard to put copy and graphic content on your web site, so what’s stopping you from using the most powerful promotional tool of all time – STREAMING ONLINE VIDEO?

A study conducted recently by DoubleClick found that visitors are five times more likely
to click on an online video ad than an ad without video.

This is why major players like Cisco and GM have invested heavily into this technology. In fact, the amount of money spent for online video is expected to triple in the next three years. How ready are you to be a part of this new wave?

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by Pesi Unwalla, www.MediaStreams.ca

Did you know that the average Internet surfer loses interest and clicks away from your site in just 6 seconds if they don’t see something that catches their attention? And did you also know that if they don’t find what they’re looking for in the next 16 seconds, they’re gone – forever!

So what’s your solution?

How do you get them to stay longer?

How do you get them to stay long enough to understand your value?

How can you get them to make a buying decision in such a short time?

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Pesi Unwalla

by Pesi Unwalla, www.MediaStreams.ca

Ever so often I carry out an audit of a business website and tell the owners why they’re not getting the results they want. Some of these sites are simple ‘corporate presence’ sites, others are e-commerce sites with shopping carts, and some are straightforward sales pitches with ‘free offers’. Very few have used some rudimentary, do-it-yourself audio and video and even fewer have had their media professionally produced; And they wonder why they have not achieved the desired result…

Very few of these site owners have ever bothered to to reflect on why they have a website and what purpose it serves.

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by Pesi Unwalla, www.MediaStreams.ca

Before you spend another cent on your website or advertising, you need to know what your viewers have come to expect and promote your business in a way that actually makes money!

Technology has created amazing, new marketing opportunities – in the form of streaming video. Video for Cable TV, email marketing, websites and even Live Events – video allows small businesses to even the playing field with their larger competitors. From simple & inexpensive video streaming via an email to the full-blown production TV ad with hired actors, even small companies and home-based businesses can now make video a very viable option for their advertising budgets.

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Coming Soon to a Website Near You: TV Commercials, With a Difference

Source:  Pesi Unwalla, MediaStreams.ca

“TV is moving to the Web in a major way,” Enderle Group principal analyst Rob Enderle said. “Specialized programming, movie previews and news programs are finding new audiences who want to watch. Thanks to broadband and an audience shift away from TV to the Web, advertising resources are following the users.”

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